Trust advertising to mislead

Trust advertising to mislead

 

Chances are you apply paste on your toothbrush the same way it is shown in the ads (as shown in the illustration above). Then you place it under the tap to add a bit of water to make it moist. I hear you saying ‘How else?’ right?

Well, here’s what the dentists recommend. Dentists say we should squeeze the paste at a 90 degrees angle into the brush from the top, so that the space in between the bristles gets filled with the paste + that we don’t add any water.

This works in two ways. First, the paste keeps getting released from the toothbrush at a consistent pace, ensuring that the paste comes into use, even after the initial burst of foam in the mouth. Second, dentists recommend we don’t add water because it leads to breaking and slipping of the paste out of the mouth. (You might have noticed those chunks of paste falling into the basin or on your clothes, if you are clumsy like me.) Dentists say that in anticipation of brushing our teeth, our mouths generate enough saliva, to ensure that the experience of brushing is not too dry for our liking. Together, this ensures that the quantity of paste used is just right and there is minimum wastage.

Don’t trust me? I have started doing it since few weeks. The paste lasts longer and is therefore more effective. Nothing gets wasted, I don’t act clumsy (atleast not in this circumstance) and the mouth doesn’t feel dry at all without the water. However small this may sound, I’m glad I learned the right way to brush, never mind that it’s happened at the age of 34.

Illustration by Mayur Tekchandaney

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6 comments
  1. Biswajit said:

    So, that’s how it’s to be done!! Ok, I start tomorrow morning (at the age of 53).

  2. I need to figure how to add the like button to comments. For now, like.

  3. Anonymous said:

    The experience is even better with a Oral b brush. * this is not an ad 😉

  4. Anonymous said:

    The term behavioural design goes thru my mind every single day!!! Every time I brush in the morning n avoid wetting the brush! Love the site… Love the content… Keep it going 🙂

  5. Shriya said:

    The term behavioural design goes thru my mind every single day!!! Every time I brush in the morning n avoid wetting the brush! Love the site… Love the content… Keep it going

    Reply ↓

  6. I’m glad Shriya. Thanks. You can also get email notifications of new posts, by clicking ‘Follow the blog’ on the right hand side of the home page, if you wish to. Promise to come up with even better, richer content.

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