We humans are great rationalists, but are far from being rational. For example, we indulge in smoking inspite of being aware of the danger. So to study behaviour deeply, seeking to understand how we make choices, we spend a considerable amount of time everyday, reading about the human brain and physiology, cognitive neuroscience, behavioural economics and proven experiments conducted by behavioural scientists around the world.

Behavioural Design – using these sciences to change behaviour, can be applied to solve challenges related to consumer behaviour, organisational behaviour and social behaviour. Within consumer behaviour, Behavioural Design could be used for successful new product adoption, increasing sales conversions online and in-stores,  designing customer service and many more applications. Within organizational behaviour, Behavioural Design could be used for getting employees to start to stop certain behaviours, translate vision to action, improve productivity, implement safety practices and many other applications. Within social behaviour, the scope of applications is unlimited with far-reaching consequences.

Take a look at how Behavioural Design (which are typically small interventions) can make a big difference in impacting social behaviour, increasing revenues of organizations and many a times, in reducing costs.

Hope you enjoy the blog. We would love to hear your views and comments.

Anand Damani and Mayur Tekchandaney

  1. Hey Anand! lovely content, would love to read more.. all the best with Briefcase 😉

    • Thanks Krishna…promise to get better…you can get email notifications of new posts, by clicking Follow on the right hand side of the blog.

  2. Hi Anand,

    Loved your blog. It was interesting to read about your interests. Although a healthcare professional, I believe that in the extremely medicalised ways of our times there is a need to draw more from our basic sciences and simple observations. Social psychology, philosophy, epistemology like study areas are vast and most sciences would relate to them. Nonetheless, reality is infinite. 🙂

  3. Thanks Neha. Truly there is so much happening in the area of cognitive neuroscience, neuroeconomics, social psychology, etc that can be applied to alter human behaviour. Sigmund Freud and Carl Jung were good for their time, but now that we have far more access to how the brain works with fMRI, we can get some proof about why we do what we do. Thanks for stopping by. See you soon in cyberspace 🙂

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