We humans are great rationalists, but are far from being rational. For example, we indulge in smoking inspite of being aware of the danger. So to study behaviour deeply, seeking to understand how we make choices, we spend a considerable amount of time everyday, reading about the human brain and physiology, cognitive neuroscience, behavioural economics and proven experiments conducted by behavioural scientists around the world.
Behavioural Design – using these sciences to change behaviour, can be applied to solve challenges related to consumer behaviour, organisational behaviour and social behaviour. Within consumer behaviour, Behavioural Design could be used for successful new product adoption, increasing sales conversions online and in-stores, designing customer service and many more applications. Within organizational behaviour, Behavioural Design could be used for getting employees to start to stop certain behaviours, translate vision to action, improve productivity, implement safety practices and many other applications. Within social behaviour, the scope of applications is unlimited with far-reaching consequences.
Take a look at how Behavioural Design (which are typically small interventions) can make a big difference in impacting social behaviour, increasing revenues of organizations and many a times, in reducing costs.
Hope you enjoy the blog. We would love to hear your views and comments.
Anand Damani and Mayur Tekchandaney